Why Reality-Style Video Is the Ultimate Sales Tool

From the Studio · Inside RCS · Brian Lee, Relevant Content Studio

Relevant Content Studio is a video production house in Lincoln, Nebraska. We specialize in reality-style video for brands that want to grow online. We work with every budget, from a one-person crew and a simple video up to a full crew and your own reality show.

Video moves customers down the journey

Video is the most powerful way to tell your story. It shows people what you look like and what you're like to be around. Viewers feel like they've had a conversation with you before they ever meet you.

Every video we make has one job: move your ideal customer one step closer to buying. That's why every project starts with a discovery call about who your ideal customer is and what makes them sales-ready.

What we make

• Brand awareness videos: company overview, testimonials and how-it-works videos for your website and social pages.

• Social Media videos: short, attention-grabbing vertical videos with premium animated captions to grow your brand through reach and social engagement.

• Event videos: at the Lincoln Chamber golf outing, one client's booth let players take a bat to a copier, Office Space style. Each player got their own clip afterward.

• Drone video: I'm a licensed and insured commercial drone pilot. About half of Lincoln sits in controlled airspace, so that license matters. We shoot cinematic footage, silky slow-motion real estate (including work for Celebrity Homes in Omaha) and construction progress updates.

• Commercial photo and video: recent work includes Advance Auto Parts and American Fence in Omaha.

• Online courses: a three-panel digital whiteboard in the studio turns your expertise into animated lessons you can sell.

Video tells your story better than any other form of media.

Our own shows

Prairie Founders Club is our reality show on YouTube. Nebraska entrepreneurs give me a tour of their office or old stomping grounds, and sometimes we play nine holes as a scramble team. Our podcast features subject matter experts with advice for small business owners, and it's on Apple Music and Spotify.

Hollywood training, Nebraska roots

I grew up in Papillion, graduated from UNL and spent years in Hollywood at Nickelodeon, E! Live from the Red Carpet and the Paramount lot. After that I made Flip This House-style videos for real estate investors in Texas. Now that experience goes to work for Nebraska businesses. Read the full story in From Dazed and Confused to the Oscars.

What drives the cost

Three things set the price of a video: the size of the crew, the length of the finished video and how complex the edit is. We also set up studios for YouTube channels and podcasts, produce shows and rent out our studio.

Let's map out your first video. Tell us about your ideal customer and we'll build the videos that move them. Book a discovery call with Relevant Content Studio.